Ted Baker helps business figure out the logo-identity-brand thing.
Persuasive powerful graphic designs that work.
Below is the Connelly water ski logo created by Ted Baker Design in 1989. For the next decade a multitude of branded product graphics & collateral works were built upon this logo identity, helping Connelly skis become a world brand leader. To the right you see three water skis from their 2000 season product line.
